According to foreign media reports, eWeek Web site contains the text today, said the scale of the expansion in Facebook, worth raising before, Microsoft should buy Facebook, enhanced search and social networking in the areas of strength, and Microsoft should buy Facebook lists the ten reasons. Following is the text of the article:
Microsoft network services weaker
Microsoft Internet business has lost billions of dollars. Although Bing search engine launched last year in the U.S. U.S.
Facebook is a social field superpower
Nearly 500 million users of Facebook is the world's largest social network. Microsoft's social networking business is not smooth. Microsoft said MSN is a social networking site, but actually more like a portal instead of MSN social networking site. Microsoft acquisition of Facebook can improve the social networking market share and credibility.
Acquisition of Facebook, was against Google's competitive advantage
Although Google tries to Google Buzz into social networking in the field, but, like Microsoft, Google has not really into social networking. Microsoft acquisition of Facebook would be in the field of social network aimed at Google's advantage.
Facebook climbing search
Data show that in February this year, Facebook 436 million to complete searches, and in January compared to 3.95 billion up 10%. Hundreds of millions of users per day access to Facebook, as long as 20 minutes or longer, they'll complete a lot of searching. Microsoft will buy Facebook for more search users.
Bing search volume increase
Facebook will work with Microsoft in the search form field Bing combination punches, Bing provide universal search results, Facebook social network to provide search results.
Increase advertising revenue
Market research firm Forrester analyst Ogi • Rey (Augie Ray) said, Facebook with search engine or ad network portfolio will not only search by keyword or browse information on the past, but also under through Facebook Likes, applications, groups and games revealed user information to users to publish more relevant ads. Of course, Microsoft acquisition of Facebook also needs to address privacy issues.
Facebook's future
Facebook allows the content on other sites to add Like the button, create and share information between the access Facebook. Facebook personalization features integration with third-party went even further cooperation with the Facebook Web site can be customized according to user's Facebook data network content, recommend music and other services. If the success of these plans Facebook, the acquisition of Facebook would greatly enhance the company's ability to publish targeted ads.
Facebook Social Ads
Facebook has not yet publicly disclosed personal use of buttons and features Like income-generating program, but Like buttons, and personalization features for the new advertising model really laid the foundation. Since Google has not really into the social networking field, there is no social advertising. Microsoft acquisition of Facebook would enable the latter to become the new advertising platform.
The two parties have co-operation
Microsoft, Facebook 1.4% of the shares held by the two companies are collaborating in many areas. Microsoft to Facebook to provide Internet search services; the two companies have just jointly launched Docs. Microsoft to buy Facebook needs 15 billion to 20 billion U.S. dollars of funds, but the investment value for money.
Threat to Apple and Google
Microsoft's main competitors are Google and Apple. Facebook will be the competition between Microsoft and Google and Apple's ultimate weapon. • well-known blog Mark Cuban (Mark Cuban) said, "Facebook understanding of the user's personal information, photos, friends, employers and business partners, and now, even the users like what other sites, Facebook is also crystal clear. Facebook also introduced a virtual currency. Facebook users access time longer than Apple and Google's products, which Apple and Google is a major threat. "
