Facebook launched a new strategy click advertising model

SAN FRANCISCO May 4, according to foreign media, social networking site Facebook has issued a notice to its brand advertising business letter, that site will be launched in accordance with the cost of pay per click advertising.

Such as Facebook, said advertisers need traffic, you can choose from advertisers to cost thousands of impressions (CPM) based on the cost of advertising to pay per click (CPC) of advertising.

Facebook has not disclosed the specific details of website advertising to change, but the news that many advertisers nervous. Advertisers said a "new form of advertising for the company means to increase ad spending. So in accordance with the cost thousand (CPM), ad unit is only 40 cents, while in accordance with the payment method click (CPC), Advertising prices will double. "

Analysts expect the decision would make the site the loss of a large number of CPM advertisers, but may increase the site's overall revenue.