Thursday, April 22, 2010

eBay founder and carving: launch local news websites

6:22 AM by speed ·
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SAN FRANCISCO April 22, eBay founder and Chairman of the Board recently introduced in Hawaii, local news service Site Civilbeat.com, users can explore the site and the community closely related problems. The site will take a paid subscription model, and requires users to log real name, does not allow anonymous comments.

Omidyar plans to charge users a subscription fee 19.99 U.S. dollars per month, if the model can be successful, would mean Omidyar completed newspapers and other media has been failing to do things - the reader is content pay and profit through the local news.

The site is also subject to a set of "special pages", the reader can find relevant information on that page link, the whole incident and all kinds of background information.

Traditional online news sites pages are filled with anonymous comments published by users of various offensive foul languages, Civil Beat does not allow anonymous comments, and the user must log real names.

University of Hawaii Professor Gerald Kato pointed out that communication, the major sites hope to attract users who subscribe to the newspaper, as this group is usually more mature, affluent and better educated. But these user reviews are often a result of site layout, "crazy" comments and lose interest. Therefore, through not allow anonymous comments; can provide better services to these users, in order to attract their pay.

Omidyar decided two years ago to provide a new network service, specialized coverage of local affairs, including state, city, education, real estate and financial aspects of the news.

He said yesterday: "To press to find a new way to better link with ordinary citizens, it is very important, I think this is exactly what the industry is lacking. Journalism difficulties can not get away, no time to re- invention business model. And as a new company, we are able to do this, make the news once again become a central issue of concern. "

Omidyar also pointed out that different with the newspaper, his site is not printing; transportation, marketing teams and burden, and a paid subscription model will force his team to focus more on user and community feedback. He said traditional news organizations are "based on advertising", so publishers often focus only on the interests of advertisers, the neglect of community benefit. He said: "I think this is more direct business model will not only help the company, also is where the future of the industry news site."

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