iPad attractive and "terrorist"

April 3, dressed in a brown UPS uniform (UPS) workers to an Apple Express (Apple) iPad sent to my home. This media has massive resources to the benefit publishers; they can create multimedia content, re-mix and the use of mass information. To the publishers, iPad is a represents an attractive vision of the digital future, but on the other hand, this vision is also terrible.

April 4, I see other iPad buyers Twitter praise of speech issue. April 5, a sudden reversal of wind direction, people on the Internet on iPad big.

Today, the worlds really fast paced. News media have advantages and disadvantages for the iPad launched several rounds of comments, but this is Apple co-founder Steve Jobs called "magic and revolutionary product," not even listed in the United States outside of sales.

From the newspapers, book publishers to broadcast television networks, many companies are very keen on iPad, because they think iPad provides an opportunity for them to sales professionals in controlled platform products. They want this to replace the free content available on the Internet, while piteously expect advertising (or anything else) to save his own way.

Thus, many commentators have focused on one issue - iPad can "save the Publisher"? Because of this rhetorical question designed to answer obvious VIP "can not", so I would like to turn to solve another problem - iPad can allow publishers to benefit from it? In the hands of the iPad fiddling for a while, I think the answer is "both can not."

From the exterior view, iPad, but is a touch screen keyboard without the laptop, so it can attract eyeballs astonishing. Microsoft (Microsoft) had attempts to launch”tablet” computers, but the results were very limited. Hewlett-Packard (HP) will soon be a new attempt to launch Windows 7-based tablet PCs.

Jobs famous "reality distortion field" is definitely the song to reach the 10 speed levels, as long as pick up the iPad, you will feel that they have entered a completely different world of technology. Suspected to degrade the iPad iPod Touch and MacBook compromise between the products, but they are wrong.

In fact, iPad feels more like is a range between computers and television can be hand-held cross-border products. It has successfully filled a "recreational use" TV, "working with" computer and video game consoles gap between the "fill in the blank" is better than any product I have ever seen better.

My view, this is iPad many traditionalists who make Silicon Valley one of the reasons for concern, they iPad as a counter-revolutionary nature, not a revolutionary device. They worry; iPad will actively participate in interactive Internet users eager to change back to the passive "couch potatoes."

I want to say is, iPad more subversive than described above. It is a very open device (although not equipped with USB interface or camera), users can choose to surf the Internet, and you can also spend time on software developers and publishers to sell games and media applications. No one forced them to despise the way Doctorow consume time and money.

However, users may still be addicted to iPad, because it is simpler, more entertaining. This is why the iPad will benefit publishers: it allows publishers to re-establish a computer-based Internet has been taken away from comparative advantage. Some applications in iPad browse the complete contents of the depth, or enjoy the highest quality photos and video, much easier.

Although I think the iPad will benefit the entire publishing industry, but I'm not sure of its existing advantage of these publishers - they certainly do not all benefit from it.

Publishers faced with the problem, iPad is a demanding medium, since in the published text only or even just post pictures or video are not enough. In the iPad, the media application only to new ways to in-depth information and a lot of visual material together to show the best results, be superior to their superior.

"Time" magazine (Time) digital version 4.99 U.S. dollars per week subscription fee, you can see not only text, you can also see interspersed throughout the video and slide in the atlas. In the last week of the magazine, the Matisse (Matisse) paintings have a wonderful show. I think the digital version looks pleasant, but I am not sure it's deep enough for me to do this took out 20 dollars a month. Moreover, the digital version has been relentless criticism, because it is the magazine's print version is too similar.

A decentralized industry, if the cost is increasing, while revenue was flat at best, it is usually to integration in the industry. iPad and subsequent generations of both information and entertainment features of Tablet PC is the publishing industry should put on this road. High barriers to entry, many publishers handedly crossed this barrier will not.

To the publishers, iPad is a represents an attractive vision of the digital future, but on the other hand, this vision is also terrible.